– Term life · IUL · Whole life & final expense
Exclusive Life Insurance Leads for Agents. Prepared Before You Call.
We generate high-intent life insurance prospects through our own advertising and deliver each one to a single agent, in real time. People who know they're underinsured, pre-screened and ready to talk.
No recycled lists, no aged data, no five-agent dogpile, and every lead ships with its TrustedForm consent certificate.
Serving all 50 US states · $50 USD per lead · No long-term contract
Exclusive to one buyer
Agency introduced before submission
Phone & email verified
TrustedForm record included
TrustedForm Verified
Consent record with every lead
First-Party Data
From our own consumer funnels
Real-Time Delivery
Within minutes of submission
Exclusive Leads
One buyer per inquiry
– Choose your lead types
Life insurance leads that match how you sell.
Choose the lead type that matches your expertise and business goals. Every lead is generated through our own first-party advertising, pre-screened, then delivered exclusively to your pipeline.
Term Life Leads
$50 USD per lead
Parents and homeowners, mostly 28 to 45, looking for coverage. Something just made it urgent: a new baby, a new mortgage, or realizing their work policy only covers one or two years of salary. They've seen real price ranges, so there's no sticker shock when you call.
- Ages 25–65
- Coverage requested $100K+
- Health questions answered
- Licensed state matched
Best for: Independent agents and agencies with phone teams and call centers.
IUL Leads
Limited availability$50 USD per lead
Higher-earning households interested in permanent coverage with cash-value growth potential. Generated through a separate educational funnel, so they arrive understanding how IUL works and ready to talk about a policy built for the long term.
- Ages 35–55
- Household income $100K+
- Interested in permanent coverage with cash value
Best for: Agents appointed to sell IUL and advisors building long-term protection plans.
Whole Life & Final Expense Leads
Limited availability$50 USD per lead
Adults looking for lifelong coverage that never expires, from families who want permanent protection to older buyers planning ahead for final costs. Pre-screened so you can match the right product on the first call.
- Ages 50–80 for final expense
- Coverage amount requested
- Health questions answered
Best for: Final expense agents, telesales floors and senior-market specialists.
– Who you'll be calling
The exact type of leads you'll receive.
Our term life campaigns reach people at the moment coverage stops being "someday" and becomes urgent.
New Parents
A baby on the way or just arrived. The strongest trigger there is. They know their family now depends on their income and want it handled.
New Homeowners
Just took on a mortgage. They want to be sure their spouse and kids could stay in the house if something happened.
Underinsured Employees
They assumed their work policy was enough, then found out it's one or two years of salary and ends when the job does.
Policy Renewers
An old term policy is about to expire, or they never bought one and just hit an age milestone. They want to lock in a rate before it climbs again.
– Why agents choose LeadCraft
Six standards that separate us from shared-lead vendors and aged-lead marketplaces.
100% Exclusive
Every lead goes to one agent. Never resold, never shared, never recycled into an aged-lead list. If you ever find a lead was sold to another buyer, we replace it and investigate.
Pre-Screened Before You Dial
Age, state, coverage amount, tobacco use and basic health questions are answered before the prospect gives their contact details.
Life-Event Intent
Our campaigns target the moments people actually buy life insurance: a new baby, a new home, a marriage, a job change. These prospects aren't curious. They've been meaning to do this for months.
Real-Time Delivery
Leads reach your CRM, dialer, email or phone via webhook, API or email. You call while the prospect is still holding their phone.
TCPA Consent & Full Audit Trail
Every lead gives express written consent naming who will contact them and how. Each lead ships with its TrustedForm certificate: a replay of the prospect filling in the form and ticking the consent box, plus the timestamp, IP address and page URL.
Start Small, Scale What Works
Start with a 20-lead pilot at $1,000 USD in your licensed states. Track your contact and close rates. Scale up, pause or add states as your calendar fills. No long-term contract.
– How it works
From ad click to your CRM in minutes.
Here's exactly how LeadCraft delivers exclusive life insurance prospects to your team.
We find & qualify the leads
We run targeted campaigns on social and video platforms that reach people at the right moment. Every prospect completes a short pre-screen, sees which agency will contact them, and gives their contact details and consent.
We deliver leads to your pipeline
Verified leads route in real time to your CRM, dialer, email or phone, filtered by your states, lead types and daily cap. No middlemen or delays.
You write the policy
You're the only agent on the lead, so you're not racing anyone to the close. Call fast, quote from the answers you already have, and recommend the coverage that fits.
– Easy to understand pricing
One price. Everything included.
Pay only for the leads you receive. Every lead is exclusive to your agency and comes with the context your agents need for the first call.
What comes with every lead
- Name, phone, email, state and ZIP
- Age (and height, weight and gender, if collected)
- Coverage amount and term length requested
- Tobacco use and health answers
- Designated agency shown before opt-in
- Preferred contact method and time of day
- TrustedForm submission/consent record
- Delivery within minutes of submission
– The Prepared Prospect Pilot
$50USD / exclusive lead
Your introductory offer
20 leads · $1,000 USD
Each qualifying inquiry is generated through our consumer funnels and covered by the Prepared Prospect Guarantee.
- Exclusive distribution to your agency
- Agency shown before submission
- Contact method and time preferences
- Contact verification and consent records
- No ongoing order obligation
We confirm territory fit, fulfillment timing, and written terms before accepting payment.
– From the founder
Built by a direct-response marketer, not a list broker.
I'm Jeremy Essers.
For six years I've written ads and emails that get skeptical people to act. LeadCraft applies that to life insurance.
We study why families put off coverage and build ads that answer those fears before you ever dial.
Better persuasion upstream means better conversations on your end.
– Jeremy Essers, Founder
– Straight answers
Frequently asked questions about our life insurance leads.
Know what you're buying before you speak with us.
How are the leads qualified?
Every prospect answers age, state, coverage amount, tobacco and basic health questions before giving contact details. Their phone number is verified with a one-time pin and their email is verified. You see every answer.
Are these leads exclusive?
Yes. Each lead goes to one agent and is never resold, shared or recycled into an aged list.
How quickly are leads delivered?
In real time, within minutes of submission, to your CRM, dialer, email or phone. New markets can take time to activate; generally, leads begin to arrive within 7 business days of onboarding.
What conversion rate should I expect?
It depends on how fast you call, your follow-up and your contract level, so we don't promise a conversion rate. The 20-lead pilot exists so you can measure contact and close rates with your own team before you commit to more.
Are the leads TCPA compliant?
Every lead gives express written consent to be contacted, and the TrustedForm consent record ships with the lead. You're responsible for your own calling practices, including Do Not Call and state calling-hour rules.
What if I get a bad lead?
If an inquiry fails one of our four Prepared Prospect standards because of our process (agency identified, preferences collected, contact verified, exclusively assigned), we replace it at no additional charge. A lead not answering or deciding not to buy doesn't count as a defect.
Can I pause or adjust my lead volume?
Yes, with 7 days' notice. Start with the 20-lead pilot, then scale up, pause or add states as your calendar fills. No long-term contract.
Which states do you cover?
All 50 states. You only receive leads from the states you're licensed in.
– Take the next step
Ready to be the only agent calling?
Take the 2-minute quiz. Tell us what you write, where you're licensed and how many leads your team can work.
If we have availability in your states, you'll book a quick call, see a sample lead and confirm your 20-lead pilot. Limited spots per state.
- Term life, IUL and whole life / final expense
- Campaigns available across all 50 states
- 20-lead pilot at $1,000 USD
- Four-part Prepared Prospect Guarantee
Prefer email? Write to jeremy@leadcraftsystems.com