– For licensed US life insurance agents & agencies
Exclusive Term Life Insurance Leads. Prepared Before You Call.
Buy fresh, exclusive term life insurance leads generated through our own consumer funnels. Before submitting, prospects see which agency will contact them and choose how and when they'd prefer to be reached.
Serving all 50 US states · $50 USD per lead · No long-term contract
Exclusive to one buyer
Agency introduced before submission
Contact preferences included
Defined quality guarantee
Exclusive Distribution
One LeadCraft buyer per inquiry
Consumer Introduction
Your agency shown before opt-in
Contact Preferences
Preferred method and time
All 50 States
Territory targeting available
– The familiar problem
A fresh lead can still feel like a cold call.
You paid for someone who requested life insurance information. But the first minutes of the conversation can still be spent explaining who your agent is and why they're calling.
Freshness, exclusivity, and verification matter. Yet none of them alone tells you what the consumer was expecting before submitting the form.
What did your prospect know about your agency before you picked up the phone?
"Who is this?"
"Where did you get my number?"
"I don't remember asking for a quote."
– The market has changed
Consumers research online. Then they screen unfamiliar contacts.
People can explore insurance options online and use call or message screening to manage unexpected outreach. That makes the handoff from a quote request to an agent's first contact worth designing carefully.
It doesn't mean every consumer will answer. It means the introduction and the follow-up expectations deserve attention before the lead is delivered.
Getting someone's contact information and getting their attention are two different things.
– Our acquisition process
Introducing Prepared Prospects.
We generate term life insurance inquiries through an acquisition process designed around the conversation that follows, not just the form submission.
We attract relevant interest
Our own consumer advertising speaks to practical reasons people explore term life coverage, like family protection, income replacement, and mortgage protection.
We ask about coverage needs
The quote-request process collects relevant coverage details and the consumer's circumstances to give the receiving agent useful context.
We introduce your agency
Before submitting contact information, the consumer is shown which agency has been assigned to handle the inquiry.
We collect contact preferences
Consumers choose whether they'd prefer a call or text first, plus a morning, afternoon, or evening contact window.
We validate the submission
The consumer's phone number is verified with a one-time pin, their email is verified, and their submission & opt-in confirmation is documented with TrustedForm.
We deliver to one buyer
Our lead-distribution system assigns the inquiry exclusively to its designated agency, with the consumer's information and preferences.
Example buyer-facing lead record
More context before first contact
- Coverage requested:
- Term life
- Receiving agency:
- Your agency
- Preferred method:
- Text first
- Preferred window:
- Afternoon
- Verification:
- Passed defined checks
- Distribution:
- One buyer
Illustrative fields only. Exact inquiry fields, verification methods, and delivery formats are confirmed before purchase.
– What makes our leads different
Exclusive is important. Prepared adds another dimension.
When evaluating life insurance leads for agents, we believe four questions matter.
Fresh
When was the inquiry generated?
Exclusive
Who receives it from the lead provider?
Verified
What contact-data checks were completed?
Prepared
What does the consumer know about the agency and the contact that follows?
– What you receive
What's included with our term life insurance leads?
The practical information your agents need to work an inquiry, with additional context from the consumer's preparation process.
Consumer & coverage details
- Name, telephone number, and email address
- State and ZIP code
- Requested coverage amount and term length
- Age, tobacco use, and relevant health responses where collected
- Inquiry timestamp and submission information
Preparation & delivery details
- Designated agency shown before contact submission
- Consumer's preferred contact method
- Consumer's preferred time of day
- Applicable TrustedForm submission/consent record
- Exclusive assignment through our distribution system
Actual fields depend on the product and consumer responses. Verification and consent records document process steps; they do not guarantee contact, sales, or regulatory compliance for a buyer's outreach.
– Our product commitment
The Prepared Prospect Guarantee
We don't guarantee that every consumer will answer or buy a policy. We stand behind the standards of the inquiry we're selling.
Standard 01
Agency identified
The consumer is shown the designated agency before their contact details are submitted.
Standard 02
Preferences collected
Preferred contact method and time window are captured and sent with the inquiry.
Standard 03
Contact verified
Contact information must pass verification checks of their email and phone number.
Standard 04
Exclusively assigned
LeadCraft will never sell the same inquiry to competing lead buyers.
If an inquiry fails one of these standards because of our acquisition or distribution process, we'll replace it at no additional charge under our published guarantee terms.
A consumer not answering, declining coverage, or deciding not to purchase does not by itself constitute a defective inquiry.
– Transparent introductory pricing
Try us first. Keep the choice to reorder.
If you already buy life insurance leads, you don't need another long presentation or a vague quality promise. You need to know what you're getting, what it costs, and what standards the supplier stands behind.
Start with a manageable paid batch generated through our Prepared Prospects process. Evaluate the inquiries with your team before deciding whether to continue.
No Long-Term Contract
No subscription required to evaluate an introductory batch.
All 50 States Supported
Choose the territories where your agency is licensed. Campaigns can be activated by market; volumes and timing are agreed in advance.
Writing more than term? See our IUL and whole life & final expense leads, also $50 USD per exclusive lead.
– The Prepared Prospect Pilot
$50USD / exclusive lead
Your introductory offer
20 leads · $1,000 USD
Each qualifying inquiry is generated through our consumer funnels and covered by the Prepared Prospect Guarantee.
- Exclusive distribution to your agency
- Agency shown before submission
- Contact method and time preferences
- Contact verification and consent records
- No ongoing order obligation
We confirm territory fit, fulfillment timing, and written terms before accepting payment.
– Straight answers
Frequently asked questions about term life leads.
Know what you're buying before you speak with us.
Are the term life insurance leads really exclusive?
Yes. We assign each LeadCraft inquiry to one buyer and do not resell that same inquiry to a competing agency. Consumers may independently research insurance or request quotes from other sources; our exclusivity promise applies to LeadCraft's distribution.
Where do your insurance leads come from?
We generate inquiries through our own consumer-facing advertising and quote-request funnels. We are not offering aged spreadsheets or scraped contact lists as our Prepared Prospects product.
What makes a Prepared Prospect different?
Before submitting contact information, the consumer is shown the agency assigned to their inquiry and asked how and when they prefer to be contacted. Those selections accompany the lead. This is a documented acquisition process, not a promise that every consumer will answer or purchase.
Do you provide leads in all 50 states?
Yes. We can target campaigns in all 50 US states. Since campaigns are activated based on buyer demand, we will confirm your requested territory, lead volume, and realistic delivery start before taking an order. Nationwide coverage does not mean immediate inventory is already waiting in every ZIP code.
How much do term life insurance leads cost?
Our introductory offer is 20 exclusive term life inquiries at $50 USD per inquiry, or $1,000 USD total. No long-term contract is ever required. Further supply is discussed based on need, volume, and market fit.
What if a lead doesn't meet your standards?
If a qualifying inquiry fails one of the four Prepared Prospect standards because of our process, we replace it under the written guarantee terms. A lead simply not answering, declining to buy, or failing to turn into a policy doesn't automatically qualify for replacement.
Are TrustedForm records included?
Our leads include the applicable TrustedForm submission/consent record. These records help document the consumer's interaction with the funnel. They do not by themselves guarantee a buyer's compliance with TCPA, Do Not Call, or applicable state laws.
How quickly will my agency receive leads?
Our system is designed for prompt delivery after submission, with delivery method and timing confirmed during setup. New markets can require time to activate campaigns and generate sufficient consumer demand. We'll agree on the expected fulfillment schedule before you purchase.
Generally, leads will begin to arrive within 7 business days of onboarding.
Do I have to replace my current lead provider?
Of course not! You can evaluate an introductory batch alongside your current sources. The goal is to let you assess the actual acquisition process and the inquiries delivered, then decide whether continuing makes sense for your agency.
– Take the next step
Check term life lead availability in your states.
Take 2 minutes to fill out our quiz to let us know a bit about your agency, the markets where your agency is licensed, and how many inquiries your team can handle.
We'll review your requested territory and volume, then discuss availability, expected delivery timing, and the 20-lead introductory order.
Get the lead product you want, with a clear standard for what happens before your first contact.
- Exclusive term life insurance leads
- Campaigns available across all 50 states
- 20-lead pilot at $1,000 USD
- Four-part Prepared Prospect Guarantee
Prefer email? Write to jeremy@leadcraftsystems.com