– For licensed US life insurance agents & agencies
Exclusive Life Insurance Leads. One Inquiry & One Agency, No Exceptions.
Every LeadCraft lead is generated by our own ads, sold to one agency, and never shared with other agents. No other lead buyer gets the inquiry while it's yours, so when you call, you're the agent they're expecting.
Serving all 50 US states · Avg. $50 USD per term life lead · No long-term contract
Sold to one buyer, never shared
Your agency shown before opt-in
Phone & email verified
TrustedForm record with every lead
New exclusive lead
Buyers: 1 of 1- Coverage requested
- Term life · $500K
- Assigned to
- Your agency
- Contact verified
- Phone & email
- Consent record
- TrustedForm
- Exclusive window
- 30 days
Not offered to any other buyer while it's yours.
What are exclusive life insurance leads?
Exclusive life insurance leads are inquiries sold to one agent or agency only. Shared leads go to several buyers at once. At LeadCraft, each inquiry comes from our own consumer funnels, is assigned to one buyer, and no other buyer receives it during a 30-day exclusive window. Term life leads average $50 USD each; IUL and final expense leads are priced on request.
1 Buyer Per Lead
Assigned to one agency
30-Day Exclusive Window
No other buyer while it's yours
First-Party Funnels
From our own ads only
Avg. $50 USD Per Lead
20-lead pilot available
– The word got watered down
Almost every vendor sells "exclusive" life insurance leads. Few say what exclusive actually means.
You've probably bought "exclusive" leads before. Then the prospect told you three other agents had already called.
Sometimes the vendor kept its word and the consumer had simply filled out a comparison-site form that went everywhere. Sometimes the same lead went to three agents in the same hour. Either way, you paid an exclusive price for a crowded phone line.
Exclusivity is only worth paying for if you know exactly where the lead came from and where it goes next.
"Exclusive*" (*see the fine print)
"Exclusive in your ZIP code."
"Exclusive, from our partner network."
"Exclusive, unless you don't buy it in time."
– Our definition, in writing
Exclusive leads, defined: one inquiry & one buyer.
Here's exactly what you get when you buy a LeadCraft lead.
Our funnels only. Every inquiry comes from our own ads and quote forms. We don't buy leads from networks or comparison sites and relabel them.
One buyer per exclusive window. Our distribution system sends each inquiry to one agency, and no other buyer receives it for 30 days.
Your agency is named. The consumer sees your agency before they submit, so there's no mystery about who's calling.
Exclusivity covers LeadCraft's distribution. A consumer can still research or request quotes from other companies on their own; we can't control that, and we won't pretend we can.
– Know what you're comparing
Exclusive vs shared vs aged life insurance leads.
Most agents have bought all three. Here's how they actually differ once you're on the phone.
| Exclusive (LeadCraft) | Shared leads | Aged leads | |
|---|---|---|---|
| Who else gets it | No other buyer during your 30-day window | Several agents at once | Whoever bought it before you, plus you |
| How fresh | Delivered within minutes | Real time, but so is everyone else's call | Days to months old |
| Who calls first | You | Whoever dials fastest | Anyone who already did |
| Does the prospect expect you | Yes, they saw your agency name | Rarely; they expect "someone" | Usually not |
| Price per lead | Avg. $50 USD | Lower | Lowest |
| What you're really paying for | A conversation | A race | A long shot |
Shared and aged leads look cheaper because you're comparing the wrong number. The price that matters is what you pay for each policy you write.
When five agents call the same person, most of them pay for a prospect who stopped answering after the second call. When you're the only agent, you get the full conversation and you aren't racing anyone to the quote.
Exclusive leads cost more per lead and usually less per policy.
– Lower cost per policy
Sticker price is the wrong number.
What matters is what you pay for each policy you write. An illustrative comparison:
| Lead | Price | Writes | Per policy |
|---|---|---|---|
| Exclusive | $50 | 1 in 10 | $500 |
| Shared | $20 | 1 in 40 | $800 |
If your upfront advance per sale is $750, one of those makes money and the other loses it.
Illustrative figures only, not a prediction of your results. Close rates depend on your speed to lead, follow-up and contract level.
Run your own numbers in the ROI calculator →Example buyer-facing lead record
More context before first contact
- Coverage requested:
- Term life
- Receiving agency:
- Your agency
- Preferred method:
- Text first
- Preferred window:
- Afternoon
- Verification:
- Passed defined checks
- Buyers:
- 1 of 1
Illustrative fields only. Exact inquiry fields, verification methods, and delivery formats are confirmed before purchase.
– Beyond exclusive
Exclusive gets you the only call. Prepared gets you a prospect who picks up.
Being the only agent on a lead solves one problem. It doesn't solve the other one: a stranger calling a number they don't recognise.
That's why every LeadCraft lead is also a Prepared Prospect. Before they submit their details, the consumer sees which agency will contact them, then chooses whether they'd like a call or a text first, and what time of day suits them.
So when you call, you're not a stranger. You're the agency they were told to expect, calling when they asked you to.
See how Prepared Prospects are made →– Our process
How we keep every lead exclusive, in six steps.
Exclusivity isn't a label we add at the end. It's built into how each inquiry is generated and delivered.
We run our own ads
Every inquiry starts with LeadCraft's consumer advertising. Nothing is bought from lead networks or comparison sites.
The consumer answers a short quiz
Age, state, coverage amount, tobacco use and basic health questions come first.
We introduce your agency
Before submitting contact details, the consumer sees which agency has been assigned to them.
We record consent
The consumer agrees to be contacted by your agency, and TrustedForm records the submission.
We verify contact details
The phone number is verified with a one-time pin, and the email address is checked.
We deliver to one buyer
The inquiry goes to your agency only, within minutes, and is locked to your agency in our system, so no other buyer can receive it during your 30-day exclusive window.
– Exclusive leads we deliver
Exclusive term life, IUL and final expense leads.
Same rules for every type: one buyer per lead, verified and TrustedForm-documented. Term life leads average $50 USD each; IUL and whole life / final expense are priced on request, so speak to our team.
Exclusive Term Life Leads
Avg. $50 USD per lead
Parents and homeowners, mostly 28–45, who just hit a reason to get covered: a baby, a mortgage, or finding out their work policy isn't enough.
Exclusive IUL Leads
Limited availabilityPricing on request
Higher-earning households, 35–55, interested in permanent coverage with cash-value growth potential.
Exclusive Whole Life & Final Expense Leads
Limited availabilityPricing on request
Adults looking for lifelong coverage, including buyers 50–80 planning ahead for final costs.
– Our product commitment
Our exclusive lead guarantee, in writing.
We don't guarantee that every consumer will answer or buy. We do guarantee the standards of the lead you paid for.
Standard 01
Exclusively assigned
No other LeadCraft buyer receives the inquiry during your 30-day exclusive window.
Standard 02
Agency identified
The consumer is shown your agency before submitting their contact details.
Standard 03
Contact verified
Phone and email must pass our verification checks.
Standard 04
Preferences collected
Preferred contact method and time window are sent with the lead.
If a lead fails one of these standards because of our process, we replace it at no extra charge.
A consumer not answering, declining coverage or deciding not to buy doesn't count as a failed standard. Replacement requests within 14 days, as set out in our Terms.
– Exclusive lead pricing
How much do exclusive life insurance leads cost? Average $50 per term lead.
Exclusive leads should come with a clear price, not a sales call to find it out. Exclusive term life leads average $50 USD each, depending on the lead criteria you choose. IUL and whole life / final expense leads are priced on request. Speak to our team to find out more.
Start with a 20-lead term life pilot at $50 per lead, $1,000 USD. Work the leads with your team, track your contact and close rates, then decide whether to order more.
No long-term contract
No subscription, no minimum monthly spend to try us.
Your licensed states only
Campaigns run in the states you choose. Volume and timing are agreed before you pay.
– The Prepared Prospect Pilot
$50USD / lead in your pilot
Your term life pilot
20 leads · $1,000 USD
Exclusive term life inquiries at $50 USD each, generated through our consumer funnels and covered by the Prepared Prospect Guarantee.
- Exclusive distribution to your agency
- Agency shown before submission
- Contact method and time preferences
- Contact verification and consent records
- No ongoing order obligation
We confirm territory fit, fulfillment timing, and written terms before accepting payment.
– Who it's for
Exclusive leads pay off for agents who work them properly.
This is for…
- Agents who call new leads within minutes
- Agencies with a CRM, dialer and follow-up process
- Owners who track cost per policy, not cost per lead
- Agents tired of competing with four other callers on the same prospect
- IMOs and agencies that need consent proof on every record
This is not for…
- Agents shopping for the cheapest leads available
- Anyone who "just calls back tomorrow"
- Buyers who expect every lead to close
– Straight answers
Questions agents ask about our exclusive life insurance leads.
Know what you're buying before you speak with us.
Are your leads really exclusive?
Yes. Each inquiry is assigned to one buyer in our distribution system, and no other buyer receives it from us during your 30-day exclusive window. It's one of the four standards in our written guarantee.
What's the difference between exclusive and shared life insurance leads?
An exclusive lead is sold to one agent or agency. A shared lead is sold to several buyers at the same time, so the consumer gets several calls and the first agent to dial usually wins.
What happens after the 30-day exclusive window?
If the consumer hasn't bought a policy, we may reach out to them again. With their permission, we can connect them with another agency or with a partner offering a different product.
Can the prospect still talk to other agents?
Yes, if they go looking. A consumer can request quotes elsewhere on their own. Our exclusivity means LeadCraft doesn't give their inquiry to any other buyer during your 30-day exclusive window.
How much do exclusive life insurance leads cost?
Exclusive term life leads average $50 USD each, depending on your lead criteria. IUL and whole life / final expense leads are priced on request, so speak to our team. You can start with a 20-lead term life pilot at $50 per lead ($1,000 USD), with no long-term contract.
Are exclusive leads worth the higher price?
For most agents, yes, because the number that matters is cost per policy, not cost per lead. When you're the only caller, your contact and close rates have room to be higher than on shared leads. Results depend on your speed, follow-up and process.
Where do your exclusive leads come from?
From our own consumer advertising and quote funnels. We don't buy leads from networks or comparison sites and resell them.
What if I find out a lead was sold to someone else?
Tell us. If a lead was sold to another buyer during your exclusive window, we replace it at no charge and investigate how it happened.
Which states do you cover?
All 50 US states. You only receive leads from the states where you're licensed, and we confirm volume and start dates before you order.
– Take the next step
Be the only agent they hear from.
Take the 2-minute quiz. Tell us what you write, where you're licensed and how many leads your team can work each week.
We'll confirm exclusive lead availability in your states and set up your 20-lead pilot.
- One buyer per lead, in writing
- Term life, IUL and whole life / final expense
- 20-lead pilot at $1,000 USD
- Four-part Prepared Prospect Guarantee
Prefer email? Write to jeremy@leadcraftsystems.com